From a marketing perspective, I believe the true winners are those who are promoting themselves through commercials, and also during the half time shows. I believe they are the true winners because every one who is watching the super also gets the viewers to watch their commercials. Once the super bowl is over it isn’t ever replayed on television. The commercials are, they are repeatedly replayed. And I believe how they choose which were the ones people liked most, are probably the ones people pull off of YouTube and repost on their Facebook pages, or ones that are just being constantly viewed over and over again. I also believe that the half time performers are winners as well. Were as some people may not give a care for watching the game, many more may just turn on their television for the half time show and those performers get the television count on how many people watched them, and are usually compared to the most popular shows on television that people watch. Sometimes they out due those most popular shows and to many that is a big success, and winner too, especially when their performance only lasted a few minutes.
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